Syzygy Online

Search Engine Optimisation Solutions

So you've got a great website.  The only problem is that you are not getting traffic to the website.  The best, most cost-effective way to do this is by implementing a program of search engine optimisation (SEO).  This process will, over time, improve your ranking on Google and other major search engines, for natural or organic search results.

Organic search results are those results that are not paid advertising.  On Google, they are the main results you see on the screen.  The results shown on the right-hand side of the screen are paid advertising, or Google Adword results.

Research has shown that more than 80% of searchers click on the organic results.  So, logically, SEO is the better way to go.

SEO consists of two main aspects.  The first is what is called on-page optimisation.  This involves making your website as search engine friendly as possible.  Google crawls the web many times a day and the crawler collects information about you website and sends the results back to their servers.  It is critical that the crawlers get the right information

Once the first stage is completed, the second stage is known as off-page optimisation and is an ongoing process.  This involves generating interest in the form of backlinks to your website.  This involves social media, blogging and article publication. 

Our expertise in these areas can see your website ranking in Google.

Contact us to discuss your Google ranking needs.